Where experience meets innovation in marketing…
Gen X meets Gen Z — in one powerful, family-run marketing operation.
If you’re looking for real marketing support — grounded in experience, powered by fresh thinking — you’re in the right place.
At the heart of our service is something no algorithm can replicate: a unique partnership spanning decades of marketing knowledge and native digital intuition.
We’re a father-daughter team combining the seasoned insight of Gen X with the creative pulse of Gen Z. That means you get the best of both worlds — strategic thinking born of experience, fused with cutting-edge digital fluency.
One of us was born before the internet. The other has never known life without it. Together, we deliver what your business really needs — marketing that connects.
Meet David Petherick — Gen X Trailblazer
60+, marketing professional since 1986
- Online since 1989. Digital Marketer since 1993.
- Led digital marketing transformations for global clients and startups alike
- Completed Future of Marketing course at the University of Edinburgh Business School in 2023
- Has watched the entire internet evolve — and helped shape parts of it.
Meet Angelica Petherick — Gen Z Digital Native, 25+, immersed in the digital world from birth
- Digital Marketer since 2020
- BA (English & Film) and MSc (Marketing), Edinburgh Napier University
- Brings fresh, creative, data-driven thinking to every campaign
- Has never known a world without the internet — and that’s her superpower.
A Partnership Built on Trust — and Family
We’ve been working together since 2000 — because David is Angelica’s father.
This gives us a rare connection that goes deeper than business. It’s a bond built on trust, understanding, and shared values. And that translates into a seamless working relationship, for each other and for you.
We do marketing for businesses like yours
Whether you’re launching, scaling, or simply need a digital refresh — we’re here to help you stand out, connect with customers, and grow.
- Consumer brands bridging Gen X & Gen Z
Retail, wellness, tech, education, lifestyle brands wanting to customise messaging and channels for each generation.
- B2B/B2C companies in age-spanning industries
Financial services, real estate, insurance, automotive, education.
- Small-to-midsize firms wanting authentic, story-driven digital presence
- Brands aiming to modernise legacy marketing
Our services include:
- Social Media Strategy & Management
- Pay-Per-Click (PPC) Advertising
- Website Design & Development
- Search Engine Optimisation (SEO)
- Content Strategy, Creation & Management
- Email Marketing Campaigns
- LinkedIn Profile Writing & Optimisation
- Ghostwriting for Blogs, LinkedIn Articles and Posts
All with finesse, attention to detail, and a tailored approach — because no two businesses are the same.
Let’s Talk.
Whatever your marketing challenges in 2025, we’re ready to help you meet them — with creativity, clarity, and confidence.
📞 Call David directly on +44 (0)7712 105 711
We’d love to learn about your business and marketing goals. Whether you need a quick campaign or long-term support, we’re here to help.
>> Book a confidential 20-Minute Zoom Call <<
Alternatively, email David d@genxgenz.com or Angelica a@genxgenz.com